House · About us
Amanufacturinghouse,runfromMoradabad.
Twenty-three years inside India's craft clusters. We don't run a directory; we run a documented chain — built on factory floors at six a.m., not on spreadsheets.
The company
Connecting global brands with India's manufacturing excellence.
Asia Sourcing is a sourcing & inspection control company for international buyers — founded in Moradabad in 2002, headquartered there ever since. We work with European and North-American retail, hospitality, and independent labels across lighting, furniture and home décor, with deep verticals in textiles and leather added since.
Unlike commission agents or directory platforms, we treat each client's business as our own. Every order we run is documented from the first sample to the container loading photo — because the buyers who hire us, hire us not to be surprised.
"We don't just source products.
We source certainty."
Our vision
PositioningIndiaastheworld'snextmanufacturinghouse.
India doesn't just make things — India makes them with soul. Our vision is built on three pillars; the company is built on four principles.
Trust-based partnerships
Relationships that compound year on year. We treat each client's business as our own, and each factory's reputation as ours.
Quality & certainty
Products that meet global standards with unwavering consistency — documented in writing, in photos, and on the floor.
Sustainable growth
Empowering India's artisans, small workshops and large producers to thrive in the global market — without sacrificing craft for scale.
Moradabad · Brass CityThe founder
Dr. Sumit Chhabra
Founder & CEO · Asia Sourcing India
"Global brands deserve a sourcing partner who holds their interests as sacred — not a commission agent, not a directory."
Dr. Sumit Chhabra is the visionary founder & CEO of Asia Sourcing India. He holds a degree in Management from Symbiosis International University and a B.Com from Savitribai Phule Pune University, with more than two decades of hands-on experience in sales, business development and supply chain management.
His career did not begin in a boardroom — it began at 6 a.m. on factory floors in Rajasthan, watching artisans who had perfected their craft for generations. That scepticism of conventional sourcing — directories, algorithms, commission chains — is what built Asia Sourcing's relationship-based model.
Since the age of twenty-three, Dr. Chhabra has personally visited more than a thousand factories across India — small workshops in Moradabad and Kanpur, large furniture facilities in Jodhpur, leather and textile floors in Surat and Panipat. Five industry verticals; one operating belief — fluency over research.
Core principles
Howthehouseactuallyoperates.
Built on relationships, not algorithms
Trust is the foundation of every partnership.
Not a commission agent, not a directory
A genuine partner who understands your brand and protects it.
Fluency over research
Deep, personal knowledge of India's manufacturing landscape — built by walking floors.
Soul-driven craftsmanship
Honouring the artistry and heritage of India's artisans.
Milestones
Twenty-threeyears,infivemarks.
- 2002
Founded in Moradabad — India's Brass City. First QC desk, first ten clients.
- 2008
Expanded into Jodhpur for furniture and Saharanpur for carved wood.
- 2014
BSCI, Sedex and ISO 9001 audits established as the studio standard.
- 2020
1,000+ factory visits across India. Consolidation hub formalised.
- 2025
23 years in. Eight clusters. Six active export ports.
The house, in figures
The address, the floor, the certificates.
We are deliberately category-focused: lighting, furniture, home décor — with expanded depth in textiles and leather. Outside that, we say no.
2002 · Moradabad, India
D-8 Manarover Colony, Delhi Road, Moradabad 244001
+91 90123 02222
Hello@asiasourcing.co.in
12 across 8 clusters
5 in-house, AQL-trained
BSCI · Sedex · ISO 9001 · FSC · GOTS
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